Back in March I wrote an article on e-mail delivery, and how adding SPF, DKIM and DMARC to your domain can help stop fraud and decrease your spam score. This is a relatively complicated setup, and I’ve been asked by a number of folks to configure this for them. As such, we have decided to offer it as a standard service offering from Ross G Saunders Consulting.
How does it work?
In short, SPF, DKIM and DMARC are a triad of protection methods for your outgoing email that validates that your email is legitimately from you. SPF tells a receiving server that the email came from a service that you use and have approved, DKIM tells a receiving server that you composed the email yourself, and DMARC forces receiving servers to take action on mails that are not from you.
How does this protect me from fraud?
Fraudsters can contact your clients and other people by pretending to send emails from your address, often sending a fake invoice or requesting payment of some kind. This can do damage to your reputation, and can also defraud your clients. By having these settings in place, your clients’ email servers will reject mail that is not composed by you or a service you use, thus reducing the chances of this kind of fraud making its way into your clients’ inboxes.
How does this lower my spam score?
Emails work on a scoring system which determines whether the mails land in your Junk or Spam folder. Excessive links, specific wording and your sending reputation over time all affect this score. When you have these settings in place, think of it as increasing your reputation as far as taking precautions against spam goes. When your mail reaches a client’s email server, it can validate that it is from you or a service you use, and therefore relaxes its spam settings – because you are proving that you sent the mail deliberately, and it’s definitely from you.
What do we offer?
Configuration of these settings is all done remotely, and we offer a fixed fee per domain (the part after the @ sign of your email address) that we set up for you. We will configure your email servers, newsletter services and any other online mail service you make use of.
The whole process takes a few hours over a couple of days, and in general will have no disruption to mail services; resulting in much more efficient delivery within a week. We have completed similar setups in the UK, Canada, and South Africa, all remotely!